When you create a coupon code, you have the ability to choose the following options:
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 1) A custom name for the code

2) The amount or percentage off for the discount

3) Whether the coupon will be used for one-time or recurring checkouts

4) Whether the duration of a coupon for a recurring checkout is once, forever, or multi-month

5) A date by which a coupon must be used (expiration date)

6) The maximum number of times the coupon can be used

7) The form(s) that you want to limit the coupon’s use to